J.A.T. Publishing travel back to 1957 with this new book, Elvis In Gold! a hardcover photo journal focusing on Elvis' gold lamé tuxedo. Over 100 glorious black and white images (many never before made public) illustrate Elvis wearing his golden outfit or jacket on stage and in the studio. From the iconic photo session that gave us the best LP cover of Elvis' career, to Presley's three masterful 1957 tours. From the Mississippi-Alabama fair in 1957, to Honolulu in 1961, 'Elvis In Gold' takes you to the era where Elvis changed our culture forever.
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Along with photos of Elvis at his most vibrant and handsome, you get the stories behind the gold. Find out how and when Elvis got his suit. Discover the ways in which the gold suit image was successfully marketed. Take a look at every single concert Elvis wore his suit or jacket at. Elvis In Gold has it all.
The imagery of the young Elvis is inexorably tied to his gold lamé suit. It didn't just symbolize the fifties it WAS the fifties. As the first publication to celebrate this epitome of an unforgettable era, this book is a must for anyone that loves Elvis at his most vital. After all was anything cooler then Elvis In Gold?
Elvis In Gold... a new '50s book from JAT Productions coming August 1st, 2009.